Marcel Baer - Art Direction & Design

 

Marcel Baer Projects
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'PROJECT' Fashion Tradeshow

'PROJECT' Fashion Tradeshow'PROJECT' Fashion Tradeshow'PROJECT' Fashion Tradeshow'PROJECT' Fashion Tradeshow'PROJECT' Fashion Tradeshow'PROJECT' Fashion Tradeshow'PROJECT' Fashion Tradeshow'PROJECT' Fashion Tradeshow'PROJECT' Fashion Tradeshow'PROJECT' Fashion Tradeshow'PROJECT' Fashion Tradeshow'PROJECT' Fashion Tradeshow'PROJECT' Fashion Tradeshow

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Held bi-annually in New York and Las Vegas, PROJECT is one of the
worlds preeminent fashion trade events.
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To express the 'Americana' philosophy of the tradeshow, all brand
elements incorporate solid hand-painted brush strokes in a restrained
colour palette of black and silver. The updated logotype is slightly retro,
evoking a hint of nostalgia. Agency: Base

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