Marcel Baer - Art Direction & Design
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Women'secret, 'Just Married'

Women'secret, 'Just Married'Women'secret, 'Just Married'

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Women'secret, part of Grupo Cortefiel, is a fashion brand specializing in
lingerie, swimwear and sleepwear.
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'Just married' is the brands first bridal lingerie collection.
The art direction follows a restrained color palette: soft beiges and greys
that work with the sumptuousness of the materials of the collection.
Agency: Base, Photo: Txema Yeste

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Women'secret, Suncare

Women'secret, SuncareWomen'secret, SuncareWomen'secret, Suncare

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Women'secret, part of Grupo Cortefiel, is a fashion brand specializing in
lingerie, swimwear and sleepwear.
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Through an intentional approach of simplicity, the shape of the bottle is
designed as one even symmetrical curve. A big and sliced SPF number
on the front resembles the rising sun. Agency: Base

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AEVUM

AEVUM

Aevum is an Italian high-end cosmetic company.
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In reference to the heritage of the brand, the logo is inspired
by ancient Roman type carved in stone. Agency: Base

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Castañer Campaign, FW 2012

Castañer Campaign, FW 2012Castañer Campaign, FW 2012Castañer Campaign, FW 2012Castañer Campaign, FW 2012

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Castañer is a traditional Spanish shoe brand founded in 1927 that
invented the famous 'espadrille'.
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A series of images photographed in the museum 'Fundació Francisco Godia' in Barcelona. Agency: Base, Photo: Esperanza Moya, Props: Povera

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Gucci 'Flora Collection'

Gucci 'Flora Collection'Gucci 'Flora Collection'Gucci 'Flora Collection'Gucci 'Flora Collection'Gucci 'Flora Collection'

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Gucci is an Italian fashion and leather goods company.
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In line with the floral theme of the collection, the accessories are photographed
on a bed of white hydrangeas. While the inside is minimally illustrated with sumptuous photography, the cover is discreetly embossed with a flower print.
Agency: Gucci Group, Photo: Martyn Thompson, CD: Paul Barry

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Women'secret, Autumn 09

Women'secret, Autumn 09Women'secret, Autumn 09Women'secret, Autumn 09

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Women'secret, part of Grupo Cortefiel, is a fashion brand specializing in
lingerie, swimwear and sleepwear.
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In line with the bohemian character of the autumn collection, a braids adorned Shannon Click is photographed in a sombre and rustic studio environment.
Agency: Base, Photo: Daniel Jackson, Styling: Alastair Mckimm

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Pronovias, Interactive Xmas Card

Pronovias is one of Spains biggest wedding dress companies that also produces dresses for Valentino, La Sposa and Manuel Mota.
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An interactive website allows users to send personalised Christmas wishes.
These are formed by an animation of hundreds of snowflakes, each being a
portrait of a Pronovias employee. Click here to explore the web.
Agency: Base, Progamming: Studio +44

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Harry Winston, Campaign 07/08

Harry Winston, Campaign 07/08Harry Winston, Campaign 07/08Harry Winston, Campaign 07/08Harry Winston, Campaign 07/08

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Founded in 1932, Harry Winston is a prestigious diamond jewellery and
watch retailer.
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To create a series of iconic campaign images, jewellery and time pieces are photographed on exotic animals. This concept is applied over a few seasons in print
and online media. Agency: Assouline, Photo: Laziz Hamani

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