Marcel Baer - Art Direction & Design
Marcel Baer Projects
HOME/ARCHIVE/ABOUT/CONTACT


Women'secret, W'shape

Women'secret, W'shapeWomen'secret, W'shapeWomen'secret, W'shape

1 of 3 - Next

Women'secret, part of Grupo Cortefiel, is a fashion brand specializing in
lingerie, swimwear and sleepwear.
-
The w'shape collection are garments that are designed to reshape
the body. They are presented in a covetable and very thin presentation
case that reflect their flattening characteristics. The logotype is
a customized font inspired by the curves of the body. Agency: Base

SHARE ON FACEBOOK OR

Castañer Campaign, SS 2012

Castañer Campaign, SS 2012 Castañer Campaign, SS 2012 Castañer Campaign, SS 2012

1 of 3 - Next

Castañer is a traditional Spanish shoe brand founded in 1927 that
invented the famous 'espadrille'.
-
Shot in a 'Paparazzi style', the images follow the protagonists through
Barcelona, transmitting the brands Mediterranean heritage.
Agency: Base, Photo: Wai Lin Tse, Styling: Ana Murillas

SHARE ON FACEBOOK OR

Uniqlo Paper Nº 1

Uniqlo Paper Nº 1Uniqlo Paper Nº 1Uniqlo Paper Nº 1Uniqlo Paper Nº 1Uniqlo Paper Nº 1Uniqlo Paper Nº 1Uniqlo Paper Nº 1Uniqlo Paper Nº 1Uniqlo Paper Nº 1Uniqlo Paper Nº 1Uniqlo Paper Nº 1Uniqlo Paper Nº 1Uniqlo Paper Nº 1

1 of 13 - Next

Uniqlo is a Japanese casual wear designer, manufacturer and retailer.
-
In November 2006, Uniqlo opened its first flagship store in the SoHo district of Manhattan, New York. To promote this event, the Uniqlo Paper got launched;
A mix of cutting-edge fashion editorials with texts written by renowned editors.
Agency: SvB, Photo: Bela Borsodi, Ben Pogue et al.

SHARE ON FACEBOOK OR

CURIUM, SS 12

CURIUM, SS 12CURIUM, SS 12CURIUM, SS 12CURIUM, SS 12

1 of 4 - Next

Curium is a Spanish fashion brand for men specialising in
high quality leather goods.
-
To enhance the minimal spirit of the collection, the products are shot in a graphic aesthetic emphasizing on light and shadows. Photo: Luciano Insua

SHARE ON FACEBOOK OR

Women'secret, Winter 11

Women'secret, Winter 11Women'secret, Winter 11Women'secret, Winter 11Women'secret, Winter 11

1 of 4 - Next

Women'secret, part of Grupo Cortefiel, is a fashion brand specializing in
lingerie, swimwear and sleepwear.
-
'12 things we love': With a sense of humour, the catalogue illustrates 12 gift ideas
for Christmas. The garments are playfully arranged as still lifes and accompanied by a witty phrase. Gold ink combined with textured papers add a festive touch.
Agency: Base, Photo: Daniel Riera, Props: Povera

SHARE ON FACEBOOK OR

Mandarina Duck
Fragrance 'All of me'

Mandarina Duck <br>Fragrance 'All of me'Mandarina Duck <br>Fragrance 'All of me'

1 of 2 - Next

Mandarina Duck is an Italian fashion brand, specialized
in leather goods and travel items.
-
Urban, energy, colours, fun and expression of personal style - all bottled in two
fragrances for him and her. The calligraphic logotypes are inspired by
personal notes written in a diary, evoking the youthful spirit of the scent.
Agency: Base, Bottle: La Granja Studio

SHARE ON FACEBOOK OR

Auditorio Miguel Delibes Imagery

Auditorio Miguel Delibes ImageryAuditorio Miguel Delibes ImageryAuditorio Miguel Delibes ImageryAuditorio Miguel Delibes ImageryAuditorio Miguel Delibes ImageryAuditorio Miguel Delibes ImageryAuditorio Miguel Delibes Imagery

1 of 7 - Next

Auditorio Miguel Delibes is the home of the renowned Spanish Orchestra
de Castilla y León.
-
To document the life of the musicians, we spent one week with
the orchestra during every aspect of their daily routine.
Agency: Base, Photo: Christian Kain

SHARE ON FACEBOOK OR

Castañer Catalogue, FW 12

Castañer Catalogue, FW 12Castañer Catalogue, FW 12Castañer Catalogue, FW 12Castañer Catalogue, FW 12Castañer Catalogue, FW 12

1 of 5 - Next

Castañer is a traditional Spanish shoe brand founded in 1927,
that invented the famous 'espadrille'.
-
In the spirit of a modernist art catalogue, the shoes are
photographed in the museum 'Fundació Francisco Godia' in Barcelona.
To highlight the artesian character of the brand, the catalogue mixes
different textured paper stocks and coloured short pages.
Agency: Base, Photo: Esperanza Moya, Props: Povera

SHARE ON FACEBOOK OR