Marcel Baer - Art Direction & Design
Marcel Baer Projects


Marcel Baer is a multi-disciplinary
art director and graphic designer.

After working for internationally renowned design studios, he now works independently across a variety of disciplines and industries. Projects span from art direction, visual identity, packaging to editorial and
digital design.

While a grounding in conceptual thinking is at the heart of each project, distinctive and well-crafted design is
an essential goal.

With great appreciation for impactful photography, imaginative illustration and typography, he highly values and enjoys collaborating with a broad range of talents; constantly with the objective to communicate the characteristics of each commission through intelligent, sensitive and accessible design solutions.